Business is an unpredictable game where you have to be up to date on what is going on in your area of business as well as the whole market. Such an unpredictable area of business is the world of branding. Branding is one of the major factors when it comes to the success of your product and service. Since every brand is constantly searching for novel ideas to engage audiences and it is discovered that art and illustration is a good way to do the same. One noticeable trend is that the companies are using art to connect with audiences following the step Google has taken by incorporating illustrations as well as art into its own processes and the main reason is it is more connectable, personal and delightful for the audience. Next is with more businesses are being online, it is very difficult for a new business to find a typical desirable exact match online. But since the extension .com is still the king, people are forced to get creative with their domain names and also in social med...